SHAZAM AFFINITY DIAGRAM

I organized and grouped all the pain points users had challenges with so I can better understand and empathize to find a solution. I grouped the pain points into 3 categories—functionality with the app, problems with the features, and account issues.

From looking at the data, a pain point users constantly faced was not being able to Shazam on Instagram story, so I prioritized a solution for that first.

 


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