SHAZAM INTERVIEW GUIDE

Speaking to the user, understanding their experiences, things they liked, and challenges allows us to design a more intuitive experience.

Before we interview, I prepared an interview guide that outlines the whole interview: Introduction, interview questions, user tasks, etc.

From the interviews, the common theme and pain point was users not being able to Shazam during Instagram story. Other challenges I discovered was not being able to Shazam at parties with people are speaking in the room, Shazam not working on iPhone X, not being able to recognize podcasts, etc.

 


Leave a Reply

Your email address will not be published. Required fields are marked *