Speaking to the user, understanding their experiences, things they liked, and challenges allows us to design a more intuitive experience.

Before we interview, I prepared an interview guide that outlines the whole interview: Introduction, interview questions, user tasks, etc.

From the interviews, the common theme and pain point was users not being able to Shazam during Instagram story. Other challenges I discovered was not being able to Shazam at parties with people are speaking in the room, Shazam not working on iPhone X, not being able to recognize podcasts, etc.


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