Speaking to the user, understanding their experiences, things they liked, and challenges allows us to design a more intuitive experience.

Before we interview, I prepared an interview guide that outlines the whole interview: Introduction, interview questions, user tasks, etc.

From the interviews, the common theme and pain point was not being able to filter preferences by ethnicity because users want control of matches for a given day. Other pain points I discovered was that Tinder matches were of average quality, some users aren’t looking for “hook-ups” and want a preference “looking for a relationship,” fake profile accounts, men looking for women and being matched with men, users being matched with people that are far away, etc.

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