TINDER PERSONA

I created personas based on observations, surveys, and interviews. We create personas for a visual of our target market, helping us be more empathetic seeing a real person in our design process.

SHAZAM PERSONAS

I created personas based on observations, surveys, and interviews. We create personas for a visual of our target market, helping us be more empathetic seeing a real person in our design process.  

SHAZAM SURVEY

My goal for the survey was to understand how users currently use Shazam, experiences, and what other music apps they use on a daily bases. I learned that users discovered new music on Instagram story. This data reaffirms the pain point to incorporate a design that will help users find out the name of the song… More SHAZAM SURVEY

TINDER SURVEY

My goal for the survey was to understand how users currently use Tinder and their experiences. The main thing I learned was that users swiped 100-200 time on average before making a match. Swiping takes up a lot of time and it ties back to the user story of wanting to save time by using… More TINDER SURVEY

TINDER INTERVIEW GUIDE

Speaking to the user, understanding their experiences, things they liked, and challenges allows us to design a more intuitive experience. Before we interview, I prepared an interview guide that outlines the whole interview: Introduction, interview questions, user tasks, etc. From the interviews, the common theme and pain point was not being able to filter preferences… More TINDER INTERVIEW GUIDE

SHAZAM INTERVIEW GUIDE

Speaking to the user, understanding their experiences, things they liked, and challenges allows us to design a more intuitive experience. Before we interview, I prepared an interview guide that outlines the whole interview: Introduction, interview questions, user tasks, etc. From the interviews, the common theme and pain point was users not being able to Shazam… More SHAZAM INTERVIEW GUIDE

SHAZAM SKETCHES

After I discovered user pain points and business challenges, I sketch out ideas based on the pain points.  I found out that users pain point was hearing an amazing song on their Instagram story and not being able to find out the song without having to do so many steps. I sketched out different variations… More SHAZAM SKETCHES

TINDER SKETCHES

After I discovered user pain points and business challenges, I sketch out ideas based on the pain points.  I found out that users wanted to have a filter for ethnicity to have variety and narrow results, so I sketched out different variations and possible solutions to filter by ethnicity.  

YELP INTERVIEW

WHAT I LEARNED • People are doing research on Google (Eater LA, Thillist, etc.) and Yelp before they make a food purchase. • When people are hungry, they are trying to get to the restaurant as quick as possible to avoid traffic. • Slow access to the “bookmark” feature on mobile • Unnecessary features users… More YELP INTERVIEW

YELP SURVEY

My goal for the survey was to understand how users currently use Yelp and what apps they use on a daily bases. I learned that user’s found value in Waze and articles from Eater LA and Thrillist. This data reaffirms that this should be incorporated into the design and ties back to the user story of… More YELP SURVEY

YELP AFFINITY DIAGRAM

I grouped the pain points that are similar and belonged together. I learned there were technical and social challenges users faced. I put my focus and prioritized on designing for user’s consistent themes and problems I see in the data.

YELP HEURISTIC ANALYSIS

Next, I familiarized myself with the Yelp mobile app. I’ve never really had a problem with Yelp, I gave myself a task to find the best all you can eat Korean BBQ restaurants. As I was using the app, I discovered things I could improve and iterate on.

INTERVIEWS

Speaking to the user, understanding their experiences, things they liked, and challenges allows us to design a more intuitive experience. Before we interview, I prepared an interview guide that outlines the whole interview: Introduction, interview questions, user tasks, etc.  

PROTOTYPE

I created 2 low fidelity greyscale prototypes and had people in my target market use it. I observed, took notes, and from their feedback I iterated on the design. I then created 2 higher fidelity wireframes and repeated the process. This is my final version within the time constraints we had, there is still some… More PROTOTYPE

SURVEY

My goal for the survey was to find out why people aren’t donating & better understand their thought process. I created questions on google forms.   ANALYTICS Logging onto Google analytics and looking at 5 days worth of data I discovered: Pages people visited consistently The homepage is the most clicked on page and should… More SURVEY

AFFINITY DIAGRAM

I organized the painpoints from all the data I gathered. There were 2 different categories- painpoints with the website and painpoints with users personal feelings with charities. The information helped me better organize the website and made me empathetic to users to create a more intuitive experience.  

PERSONAS

I created personas based on observations, surveys, & interviews. We create personas for a visual of our target market, helping us be more empathetic seeing a real person in our design process. From all the research, I grouped each kind of person by their donation behavior.